Lead Generation for Home Based Business, Internet Marketing Techniques

By | September 21, 2015

Lead Generation

To generate leads for any type of business, the same message apply. – Offer something of value to address the

DRM strategy

DRM strategy

problem or question and fulfill the desire of the audience. – This sound simple but I found that there are some “Rules“. With lead generation for home based business, internet marketing may be very effective as the main source of leads.

Rules for Effective Online Lead Generation

  1. Stand out from the crowd – Put your business or service or product in a category of one (Why should I do business with you rather than with the competition). Easily achievable  by creating an effective USP  for your business or service or product. Your customers must clearly understand the benefits of doing business with you.
  2. Identify your market (Know your customers, who they are, where they come from, why they need your offering, what their motivation are, and how they search for the product or service)
  3. Adhere to the 3 M’s of marketing.  There should not be any disconnect between your market, the Media and the Message. When you fully understand you customer (Market), you know where he searches online so this is where you place your offering in a clear and compelling way (Media) and when your customer go to your website, you present this offering in front of him (Message).  I see many online marketers making the mistake of  offering  a specific service or product and then they send the customer to a general website offering all their services. This will create a disconnect and most customers will lose interest at this time.  Remember the customer is only interested in solving his problem and quite frankly do not care about all your other product or service offerings.
  4. Capture the customer details in a on threatening way (webform) by offering something of value, so you can build your mailing list and re market to them.
  5. Never rely on only one form of online marketing. Think of your marketing as a building, and your types of marketing as the pillars. A building with just one pillar will eventually fall, so have at a minimum 3 strategies in place at all times.


What cannot be measures cannot be managed. Track your success with each campaign or advertisement you do sointernet marketing you know what is the return on your investment of time and money for each.


This is the most important aspect of lead generation. Be consistent and dedicated with your marketing campaigns and you will increase and maintain your lead flow.

DRM strategy


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Please leave a comment or email me at lee@releadgeneration.com








8 thoughts on “Lead Generation for Home Based Business, Internet Marketing Techniques

  1. Lynne

    Thanks for all this info, I am about to start with an email marketing list soon. I have been using mailchimp and not that impressed with them other than they are free 🙂 Can you recommend a company to use?

    1. Lee Van Der Heyde

      Hi Thanks for the comment. I use Aweber.com for my online businesses, they are very inexpensive but very good. I also use mailchimp but only to distribute my real estate monthly newsletter.

  2. Emanuel

    Finally I found a website with all the information that I was looking for.
    You have some great information here! I am just learning about Lead generation for home made business, so I learned a lot.
    You saved my day.

  3. Beau

    Great post. As a fellow lead generator I can relate to all the points you have outlined in this article. This business model is measured by results so it is important to have all the key points you shared dialed in.

    Keep up the good work!


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