Lead Generation is Easy
The easiest part of marketing is online lead generation, and this is especially true for the real estate industry, network marketing and also any services industry. Having said that, to do effective lead generation you do need a system, and you need invest time to learn, build and implement this system. (In the next couple of weeks we will show you how to build this lead generation system.)
This is a very bold statement, but lead generation is easy, unfortunately very few business people acknowledge this to be the case.
An example of this is that in the real estate industry many agents are starving because they do not learn this very basic and easy aspect to build their business. In the MLM business for instance they teach their members to contact family and friends to do business and the result is that their family and friends avoid them. They do not know any better and they are not taught how to generate tons of leads on their own.
In real estate brokers teach their agents to do cold calling which result in many real estate agents leaving the business. Cold calling is the worst way for any real estate agent to use their time prospecting. (Read the page about “Why Cold Calling is Stupid”)
The reason is that they believe that it is hard to generate your own leads, and this is mostly because that is what their colleagues, who also does not know any better, tells them.
The truth is that with the right training you will soon get a good understanding of how this works and how simple it really is to do effective and consistent lead generation.
3 basic requirements for Lead Generation
An effective lead generation strategy for any business have 3 basic requirements:
- Identify your market/customer,
- An effective marketing campaign targeting your customers, and
- A lead capture website offering them what they want and remember “The ONLY purpose of a business website is to generate leads or sales”
Once you understand why this works and implement it you will set yourself apart for the rest and consistently generate leads and sales for your business.
The vast majority of customers start their search for a product or service on the internet so to succeed you need to understand how to compel those prospects to do business with you.
I personally joined a free online coaching community “Wealthy Affiliate University” where I was coached to become successful.
Just to remind you that Building a successful online business is not an event it is a journey.
The above will be discussed in more detail in the next couple of days.
Feel free to leave comments or ask questions – Just leave you comment below…